Digital Marketing Conference and Expo 2023

Earlier this month our marketing team attended the Digital Marketing Conference & Expo 2023, hosted by the East Midlands Chamber. With talks from marketing professionals such as Katie King and Martin Broadhurst, the experience was highly beneficial to our team, and we cannot recommend it enough. 

Throughout the day, we experienced the following topics: 

  • AI – Artificial Intelligence Usage in Marketing
  • What’s New in Search 2023?
  • Content Creation
  • Automation in Google Ads
  • Robots – Website Analysis

Our Digital Marketing Apprentice, Georgie, reports on her first appearance at a conference and how the experience has aided her learning.  

‘I had a really great time listening to all the different speakers at Friday’s Digital Marketing Conference and Expo 2023. Lots of topics were discussed in detail, however, one specific topic that I enjoyed was the Content Creation Talk presented by Paul Ince. My role within Pennine involves the creation and maintenance of our Social Media platforms, therefore the content talk was beneficial for me to help generate innovative ideas. For my first marketing conference, it was great to see how attending such events are great for social networking and aiding marketing strategy.’ 

In line with our value of Continuous Improvement as an SME, we are delighted to be committed to developing the careers of young people within our local community. Our capacity to take on apprentices shows our commitment to ‘Enriching Communities’ and we are delighted we can offer these opportunities around Derby. 


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